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	<title>Comments on: Let Everquest Go</title>
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	<link>http://www.mmognation.com/2006/01/20/let-everquest-go/</link>
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		<title>By: EverQuest &#187; Everquest Freeload</title>
		<link>http://www.mmognation.com/2006/01/20/let-everquest-go/comment-page-1/#comment-23432</link>
		<dc:creator>EverQuest &#187; Everquest Freeload</dc:creator>
		<pubDate>Sat, 16 Feb 2008 12:33:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.mmognation.com/2006/01/20/let-everquest-go/#comment-23432</guid>
		<description>[...] Google, Page 1 .. free download ASCENT Druid Bug, Google, Page 1. exiting everquest mines of, LET, EVERQUEST, GO, AT, MMOG, NATIONTo facilitate this in the final months of Everquest, gift players with EQ2 accounts. A free download [...]</description>
		<content:encoded><![CDATA[<p>[...] Google, Page 1 .. free download ASCENT Druid Bug, Google, Page 1. exiting everquest mines of, LET, EVERQUEST, GO, AT, MMOG, NATIONTo facilitate this in the final months of Everquest, gift players with EQ2 accounts. A free download [...]</p>
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		<title>By: NtH</title>
		<link>http://www.mmognation.com/2006/01/20/let-everquest-go/comment-page-1/#comment-6739</link>
		<dc:creator>NtH</dc:creator>
		<pubDate>Mon, 09 Apr 2007 03:13:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.mmognation.com/2006/01/20/let-everquest-go/#comment-6739</guid>
		<description>Well, EQ 1 has declined.  I am sorry to say it but server merges and such have pointed the way all along.  Although I doubt Sony will drop EQ1 (It has a loyal following) it will never recover with the rate they use.  Lets not look at X numbers of players in WoW we all know it is huge, but WHY its so huge. It simplified fighting (OUTSIDE of instances) where a hugely casual player can sit back and level to 60 (now 70) without having to be forced into groups.  But for those adventurous types dungeons provided nasty traditional dungeon crawls (AKA: LDoN which is actually a highly respected expansion), and scripts where you have to think.

EQ followed camping to recover the original &quot;Vision&quot;.  It just doesn&#039;t work vs a giant like WoW.  Would you rather kill the same mob for hours or quest and dungeon crawl through a deep cavern only to end up fighting a HUGE statue that summons minions to aid him?  Yeah, get the point now?  It is simple design failure.  Don&#039;t focus only on raiding and give the &quot;Noobies&quot; a chance to feel as if they accomplished something.

Now TSS EQ&#039;s new expansions gives that a chance...</description>
		<content:encoded><![CDATA[<p>Well, EQ 1 has declined.  I am sorry to say it but server merges and such have pointed the way all along.  Although I doubt Sony will drop EQ1 (It has a loyal following) it will never recover with the rate they use.  Lets not look at X numbers of players in WoW we all know it is huge, but WHY its so huge. It simplified fighting (OUTSIDE of instances) where a hugely casual player can sit back and level to 60 (now 70) without having to be forced into groups.  But for those adventurous types dungeons provided nasty traditional dungeon crawls (AKA: LDoN which is actually a highly respected expansion), and scripts where you have to think.</p>
<p>EQ followed camping to recover the original &#8220;Vision&#8221;.  It just doesn&#8217;t work vs a giant like WoW.  Would you rather kill the same mob for hours or quest and dungeon crawl through a deep cavern only to end up fighting a HUGE statue that summons minions to aid him?  Yeah, get the point now?  It is simple design failure.  Don&#8217;t focus only on raiding and give the &#8220;Noobies&#8221; a chance to feel as if they accomplished something.</p>
<p>Now TSS EQ&#8217;s new expansions gives that a chance&#8230;</p>
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		<title>By: Christine</title>
		<link>http://www.mmognation.com/2006/01/20/let-everquest-go/comment-page-1/#comment-4441</link>
		<dc:creator>Christine</dc:creator>
		<pubDate>Fri, 22 Dec 2006 19:10:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.mmognation.com/2006/01/20/let-everquest-go/#comment-4441</guid>
		<description>Frankly, from the people I know that played Everquest, they all switched to WOW.  I had never played a massive online game till I got sucked into WOW just by watching someone else play.  The 5 guild members that used to play EQ never play anymore, they said WOW is so much better.  So perhaps it&#039;s time for both EQ to go?</description>
		<content:encoded><![CDATA[<p>Frankly, from the people I know that played Everquest, they all switched to WOW.  I had never played a massive online game till I got sucked into WOW just by watching someone else play.  The 5 guild members that used to play EQ never play anymore, they said WOW is so much better.  So perhaps it&#8217;s time for both EQ to go?</p>
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		<title>By: Chuck4</title>
		<link>http://www.mmognation.com/2006/01/20/let-everquest-go/comment-page-1/#comment-69</link>
		<dc:creator>Chuck4</dc:creator>
		<pubDate>Mon, 06 Feb 2006 21:23:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.mmognation.com/2006/01/20/let-everquest-go/#comment-69</guid>
		<description>Michael,

YouÃ¢â‚¬â„¢re totally off the mark on EQ1/2. IÃ¢â‚¬â„¢m still in an endgamish raiding guild in EQ1, and weÃ¢â‚¬â„¢re currently suffering from overpopulation due to returning players pushing us way over the cap for instance limits. From what IÃ¢â‚¬â„¢ve seen, the pull for leaving has been from WoW, with a slight hit from CoH. WeÃ¢â‚¬â„¢ve had one person leave for EQ2. From what IÃ¢â‚¬â„¢ve heard within the community, if EQ1 goes down, nearly no one IÃ¢â‚¬â„¢ve talked to will play another SoE game. People donÃ¢â‚¬â„¢t play EQ1 for the cutting edge gameplay, they play it for the social structure, the familiarity and because they already have so much time invested. They play it because thatÃ¢â‚¬â„¢s what their friends do, and because itÃ¢â‚¬â„¢s nice being able to log on and see 60 people you know in the guild and another 30 online from your friends list. They play it because they have a solid main character, a cleric bot and access to a friendÃ¢â‚¬â„¢s shaman when they need it. They play it because they have 600 DKP in the bank. People that donÃ¢â‚¬â„¢t have these connections and this sort of base mostly already left for WoW.

Unless SoE gives the equivalent of thousands of hours of time in EQ2 character development and transfers servers (or at least guilds) intact, thereÃ¢â‚¬â„¢s no reason for people to move there instead of to WoW. Even if they do, theyÃ¢â‚¬â„¢ll lose most of their players. If EQ1 closed down, IÃ¢â‚¬â„¢m pretty sure no one from my guild would switch to EQ2. WeÃ¢â‚¬â„¢d all move to WoW, which has all the shinies of EQ2, a dozen or two old guild members (many still active on the guild boards) and none of SoEÃ¢â‚¬â„¢s shameful customer service legacy.

Your example of SWG is poor. SoE has developed a reputation for shaking up the status quo, but only because they made SWG into a ghost town and doubled the population in EVE[1]. Generally, the less involved SoE is in the game world, the happier the players are.

What they should do is update the world and story of EQ1 with the tech from EQ2, and close EQ2 down. ThereÃ¢â‚¬â„¢s no reason for EQ2 to not go the path of AC2.

That said, theyÃ¢â‚¬â„¢ll probably try what you suggested. Once they do, expect massive layoffs within a year, as most of their customer base leaves for greener pastures.

[1] Speaking of which, Jeff, Tyler and I are playing now. Come join us!</description>
		<content:encoded><![CDATA[<p>Michael,</p>
<p>YouÃ¢â‚¬â„¢re totally off the mark on EQ1/2. IÃ¢â‚¬â„¢m still in an endgamish raiding guild in EQ1, and weÃ¢â‚¬â„¢re currently suffering from overpopulation due to returning players pushing us way over the cap for instance limits. From what IÃ¢â‚¬â„¢ve seen, the pull for leaving has been from WoW, with a slight hit from CoH. WeÃ¢â‚¬â„¢ve had one person leave for EQ2. From what IÃ¢â‚¬â„¢ve heard within the community, if EQ1 goes down, nearly no one IÃ¢â‚¬â„¢ve talked to will play another SoE game. People donÃ¢â‚¬â„¢t play EQ1 for the cutting edge gameplay, they play it for the social structure, the familiarity and because they already have so much time invested. They play it because thatÃ¢â‚¬â„¢s what their friends do, and because itÃ¢â‚¬â„¢s nice being able to log on and see 60 people you know in the guild and another 30 online from your friends list. They play it because they have a solid main character, a cleric bot and access to a friendÃ¢â‚¬â„¢s shaman when they need it. They play it because they have 600 DKP in the bank. People that donÃ¢â‚¬â„¢t have these connections and this sort of base mostly already left for WoW.</p>
<p>Unless SoE gives the equivalent of thousands of hours of time in EQ2 character development and transfers servers (or at least guilds) intact, thereÃ¢â‚¬â„¢s no reason for people to move there instead of to WoW. Even if they do, theyÃ¢â‚¬â„¢ll lose most of their players. If EQ1 closed down, IÃ¢â‚¬â„¢m pretty sure no one from my guild would switch to EQ2. WeÃ¢â‚¬â„¢d all move to WoW, which has all the shinies of EQ2, a dozen or two old guild members (many still active on the guild boards) and none of SoEÃ¢â‚¬â„¢s shameful customer service legacy.</p>
<p>Your example of SWG is poor. SoE has developed a reputation for shaking up the status quo, but only because they made SWG into a ghost town and doubled the population in EVE[1]. Generally, the less involved SoE is in the game world, the happier the players are.</p>
<p>What they should do is update the world and story of EQ1 with the tech from EQ2, and close EQ2 down. ThereÃ¢â‚¬â„¢s no reason for EQ2 to not go the path of AC2.</p>
<p>That said, theyÃ¢â‚¬â„¢ll probably try what you suggested. Once they do, expect massive layoffs within a year, as most of their customer base leaves for greener pastures.</p>
<p>[1] Speaking of which, Jeff, Tyler and I are playing now. Come join us!</p>
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		<title>By: Michael</title>
		<link>http://www.mmognation.com/2006/01/20/let-everquest-go/comment-page-1/#comment-51</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Fri, 03 Feb 2006 14:30:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.mmognation.com/2006/01/20/let-everquest-go/#comment-51</guid>
		<description>True, but (to use your fast food analogy), Burger King changed their fries in the face of McDonald&#039;s fry dominance. They changed the reciped and prep method in an effort to compete. Now, a lot of people I know don&#039;t &lt;b&gt;like&lt;/b&gt; their new fries, but the point still stands. Just because you&#039;ve always done something one way doesn&#039;t mean you shouldn&#039;t change things up. 

Actually, that would be cool. If Everquest changed signifigantly, I could see that as a great reason to keep it alive. With the now-smaller populations per server, perhaps they could attempt to incorporate more RP aspects back into the game. Do some server consolidation, and then make an effort to have live events and scripted events running most of the time.

While my argument is &#039;shut down EQ&#039;, my intent is &#039;do something different&#039;. The company is already getting a rep for shaking up the status quo (Planetside, SWG). It would be nice if they poured some of that newfound spirit into their original baby.</description>
		<content:encoded><![CDATA[<p>True, but (to use your fast food analogy), Burger King changed their fries in the face of McDonald&#8217;s fry dominance. They changed the reciped and prep method in an effort to compete. Now, a lot of people I know don&#8217;t <b>like</b> their new fries, but the point still stands. Just because you&#8217;ve always done something one way doesn&#8217;t mean you shouldn&#8217;t change things up. </p>
<p>Actually, that would be cool. If Everquest changed signifigantly, I could see that as a great reason to keep it alive. With the now-smaller populations per server, perhaps they could attempt to incorporate more RP aspects back into the game. Do some server consolidation, and then make an effort to have live events and scripted events running most of the time.</p>
<p>While my argument is &#8217;shut down EQ&#8217;, my intent is &#8216;do something different&#8217;. The company is already getting a rep for shaking up the status quo (Planetside, SWG). It would be nice if they poured some of that newfound spirit into their original baby.</p>
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		<title>By: ejustice</title>
		<link>http://www.mmognation.com/2006/01/20/let-everquest-go/comment-page-1/#comment-50</link>
		<dc:creator>ejustice</dc:creator>
		<pubDate>Fri, 03 Feb 2006 13:58:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.mmognation.com/2006/01/20/let-everquest-go/#comment-50</guid>
		<description>Sounds like a typical response from the marketing department.  Real businesses aren&#039;t run that way.  Following your logic, McDonald&#039;s should discontinue the McChicken because it&#039;s being outsold by the McWhatever, or because Burger King has a new competing sandwich.  When you have a cash cow like EQ or the McChicken, it doesn&#039;t make good business sense to fold up shop on one or the other, at least not if you want to run a profitable company.</description>
		<content:encoded><![CDATA[<p>Sounds like a typical response from the marketing department.  Real businesses aren&#8217;t run that way.  Following your logic, McDonald&#8217;s should discontinue the McChicken because it&#8217;s being outsold by the McWhatever, or because Burger King has a new competing sandwich.  When you have a cash cow like EQ or the McChicken, it doesn&#8217;t make good business sense to fold up shop on one or the other, at least not if you want to run a profitable company.</p>
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		<title>By: Michael</title>
		<link>http://www.mmognation.com/2006/01/20/let-everquest-go/comment-page-1/#comment-45</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Thu, 02 Feb 2006 23:27:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.mmognation.com/2006/01/20/let-everquest-go/#comment-45</guid>
		<description>Martin Mayer, an guy funded by the advertising dollars, wrote about the power of ads back in the early 90s. I found a review of his book &#039;Whatever happened to Madison Avenue?&#039; on the NYT site which &lt;a href=&quot;http://query.nytimes.com/gst/fullpage.html?res=9D0CEEDB143CF93AA1575BC0A967958260&quot; rel=&quot;nofollow&quot;&gt;illustrates what I&#039;m talking about&lt;/a&gt;. From the article: 

&lt;blockquote&gt;
Needing cash to pay off the debt used to acquire the company, new management was tempted to milk the value of famous brands through excessive line extensions and other short-terms tactics ... Brand names, those icons of mass consumption, are themselves being consumed by their owners, who have apparently taken to heart the ad industry&#039;s message of immediate gratification.
&lt;/blockquote&gt;

This langauge, while talking about ad usage for retail stores, applies just as well to game publishers. The sequelitis currently plaguing the games industry as a whole is a direct result of this. Mario&#039;s 100th game won&#039;t be a spiritual successor to the original Super Mario Bros., it will be &#039;Mario Tennis 3&#039; or &#039;Mario Party 12&#039;. 

In order to make your product pop and, less cynically, offer your customers the full brunt of your support, you need to focus. EQ has had its day in the sun. Why not start the shutdown with grace and dignity now, and save yourself from the torch weilding mobs later?</description>
		<content:encoded><![CDATA[<p>Martin Mayer, an guy funded by the advertising dollars, wrote about the power of ads back in the early 90s. I found a review of his book &#8216;Whatever happened to Madison Avenue?&#8217; on the NYT site which <a href="http://query.nytimes.com/gst/fullpage.html?res=9D0CEEDB143CF93AA1575BC0A967958260" rel="nofollow">illustrates what I&#8217;m talking about</a>. From the article: </p>
<blockquote><p>
Needing cash to pay off the debt used to acquire the company, new management was tempted to milk the value of famous brands through excessive line extensions and other short-terms tactics &#8230; Brand names, those icons of mass consumption, are themselves being consumed by their owners, who have apparently taken to heart the ad industry&#8217;s message of immediate gratification.
</p></blockquote>
<p>This langauge, while talking about ad usage for retail stores, applies just as well to game publishers. The sequelitis currently plaguing the games industry as a whole is a direct result of this. Mario&#8217;s 100th game won&#8217;t be a spiritual successor to the original Super Mario Bros., it will be &#8216;Mario Tennis 3&#8242; or &#8216;Mario Party 12&#8242;. </p>
<p>In order to make your product pop and, less cynically, offer your customers the full brunt of your support, you need to focus. EQ has had its day in the sun. Why not start the shutdown with grace and dignity now, and save yourself from the torch weilding mobs later?</p>
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