Why not try a trifecta approach?

1. Put a well-known industry veteran, who happens to be an employee, up for interview on your philosophy.
2. Make sweeping changes to your games and offer a free way to play one of your games indefinately in a limited fashion.
3. Offer a bundle package that offers all of your games in one, along with 30 day trial periods for all of them.

While I don’t see this overcoming the World of Warcraft wall, there is no question SOE has deployed the big guns in an attempt to crack it.