Oct 30
Why PC Gamer? Whyyyyy?
So, on the theory that it’s good to get opinions in print from a source other than Ziff Davis, and I enjoy that other Future magazine, I’ve been cultivating a PC Gamer subscription. I haven’t been overly impressed, and December’s issue really doesn’t help.
You know it’s going to be a great issue when one of the cover blurbs is “Hilary Duff Goes Wild (For Sims 2 Pets)”. Amid their coverage of the newest EA ‘IT PRINTS MONEY’ machine, there’s a sidebar with an interview. With Hilary Duff. Because EA took some of the printed bills, pressed them sweatily into her hand, and have been trotting her out for press-related activities.
So, beneath the requisite picture of the girl holding the gem-encrusted DS in one hand and the rodent-sized dog in the other, there’s … talking. (bold is my commentary)
PC Gamer: We understand that you were a big fan of the original Sims. Was that before or after you hit it big?
Duff: It was before (like I’d play that crap now) - I would play for hours! One time I was cooking and I burned the house down by accident an my husband died! (or so EA told me I did) Another time, child services came and took my child.
This drivel caps off with:
Editor-in-Chief Greg Vederman: Will you please be my girlfriend?
Duff: Ah, that’s cute, and so are you! But I don’t think my boyfriend would be too happy about that - sorry Greg!
Dude, Greg … whatever they paid you for that story, it wasn’t enough.
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Wow, reprehensible.
At least I know I wasn’t the only one wondering about that interview. I think that a few months ago, they would have been poking fun at her. What happened that all of a sudden they felt the need to appeal to a mass audience?