Aug 1

Club Penguin’s New Daddy

Category: Asides, Industry

This is so the week for MMOG news, apparently. Club Penguin has found a new owner: Disney.

PaidContent.org is reporting the acquisition to the tune of $350 million up-front, with the opportunity to earn out an additional $350 million by 2009. “This acquisition is consistent with our strategy of leveraging technology to create and deliver high-quality entertainment around the world and our commitment to investing our capital to generate growth and value for our shareholders … Club Penguin is going to continue to exist as is. The experience will not change at all. It will continue to evolve … We really don’t intend to get in the way of that or do anything by virtue of the way we own it.” With the help of WDIG resources, though, Club Penguin’s poised to go international, with plans to create versions in Europe, Asia, and the Americas, as WDIG and Club Penguin management aim to integrate Club Penguin into the Disney-connected entertainment network over time.

1 comment

Comments are closed.