Apr 12

Why Microsoft Loses MMOs (and why the PS3 Will Win the Genre)

Category: Cryptic, Design, Industry, MUO

Now that the pain has faded somewhat, I think it’s obvious that MUO’s death may be a good thing after all. If it was going to be a broken, license-groaning mess there was no reason for it to make it to launch. Given the rumors of confusion on the dev team about what the game was going to be like at a fundamental level, pulling support from the project seems like a no-brainer. Still, I think MUO’s death highlights Microsoft’s sordid history with Massively Multiplayer games.

If you look down the big list of cancelled or never-released Massive games, Microsoft’s name comes up a suspicious number of times. AC2 anyone? Mythica, True Fantasy Online, Vanguard, and now Marvel Universe were all dented by the Redmond giant’s deft touch. On a fundamental corporate level, I think that MS just doesn’t understand the whole MMO ‘thing’. Trash talking jock douches calling each other ‘fag’ on Xbox Live? That’s understandable. But having the patience to see something like an MMO through - not so much.

Even more than that, I think Microsoft’s stupidity when it comes to this genre has left a huge opening for Sony and the PlayStation 3. Though there are no firm plans in the public eye right now, the tide is rising for MMO experiences on Sony’s console. Has Microsoft ceded the fight without even firing a shot?

Microsoft’s Messups

The fantastic feature piece Delay of Game was originally published in the pages of (sniffle) Games for Windows magazines. The article, which touches on some well-known delayed/cancelled games, has the most recent discussion of Microsoft’s biggest MMO failure: Mythica. I mourned the game’s loss (big time) lo these many years ago, and even then it was very clear why Microsoft had cut it free from development:

[Microsoft says] there are too many games already, we don’t think there is a market for our game. Besides Mythica, Microsoft also has an entire gaming platform to support … Despite the protestations of Microsoft’s PR department, it should be mentioned that Mythic studios had a lawsuit pending against MS … In all likelihood all of these reasons resulted in Mythica’s cancellation. Two years of development time is not something easily thrown away, even by the likes of Microsoft.

I may have been a bit harsh with that ‘douche jock’ crack, but it really is hard for me to understand what goes on in the company’s corporate mind. It’s almost like their are two mental models at work. On one hand you have a company willing to put everything on the line for the untested Xbox 360 concept. On the other, you have a corporation that wasn’t willing to even try to put an MMO on the market. The 360 and Xbox Live have been hugely expensive gambles, and in the US and EU they’ve paid off.

So why cut Mythica? Really? It would have done fine, and might have even done really well. It was ahead of its time with the concept of instancing and storytelling in games, and offering a unique themed experience that still hasn’t been adequately tapped by the MMO genre. Trends that were explored in Gods and Heroes (sigh) and are going to be touched on lightly in Age of Conan were given center stage in Mythica: norse mythology, the gods walking among the adventuring populace, etc.

True Fantasy Live Online’s cancellation makes even less sense to me. It was a gorgeous title that could have not only opened up the Xbox platform for MMOs but also broken down the barrier between MS and the Japanese development culture. That barrier, ultimately, is why TFLO was shut down, at least according to Wikipedia:

Relations between the two companies soon began to spiral out of control as Level-5 struggled to meet the demands required by Microsoft, who in turn grew frustrated at the lack of progress being made on the game … Level-5 President and CEO Akihiro Hino stated in a Japanese interview that the poor relations between his company and Microsoft, partially due to the latter’s inexperience in dealing with Japanese developers, was one of the major reasons behind True Fantasy Live Online’s cancellation.

As recently as early this year Hino said he’ s interested in working on the project some more. The CEO of the company is invested enough to rez a several year old project, a project that MS was too short-sighted to fully explore. Hey … given Level 5’s high-profile current-gen console title, I wonder who they’d end up working with if TFLO ever gets off the ground?

Sony’s Sweet Spot

Two things spell out Sony’s intentions in this space very, very well: the recent reorganization of SOE beneath SCEI (out from under Sony Pictures), and NCsoft’s announced intentions to work with Sony to bring products to the PlayStation 3. For all the terrible, insane, idiotic choices Sony has made over the last few years, their MMO chops are not something you can doubt. FFXI, PSU, EQOA … almost every MMO to come out on a console has hit a Sony platform.

NCsoft’s stake in this is really clear-cut. They want into the console market and need a partner. Lineage and Arena.net’s Guild Wars would be fantastic additions to the PS3, with a minimum of UI tweaks and adjustments to get them working. They have seekrit projects in the works as well, at least one of which I assume to be a purely console game. With their stated intention of working with Sony, I wouldn’t hold my breath to see that game on the 360 anytime soon.

Smedley claims that SOE’s move is purely functional. That may be so, but even if that’s the case the move has a lot of symbolism behind it. SOE has always been the Sony outsider, doing very much its own thing. My personal view is that MMOs and Massive-like games are kinda the future of all entertainment. Sony’s realignment here makes loads of sense. Bring the experts closer into the fold. Maybe watch them more closely. But most of all bring the MMO-style of thinking ‘in house’ so that ideas can percolate in the right directions. With a firewall between Sony Online and the rest of the company there was little chance of that kind of thinking making it into the correct brains.

It probably helps that SOE has two games committed to the PlayStation 3 platform already. Agency and Free Realms will both be bringing some of that new Sony Online thinking to the benighted console - a little glimmer of hope for their online offerings. Agency is a serious contender, and anyone interested in games has to be taking that game more seriously than Home at this point.

Beyond these corporate moves, Sony has two other things going for it on the MMO front. The PlayStation store and the Sony service itself is free. That’s a huge plus for companies wanting to put their games on the PS3 platform: no additional barriers. If a company like Nexon wanted to bring one of their games into the fold, they could offer a free download from the PlayStation store and never have to worry about their business model being disrupted.

The other thing going for Sony: they haven’t made a giant mess of every MMO they’ve previously touched. Microsoft’s got a reputation in the industry now. Speaking of Nexon, Mabinogi may be making its way to the 360. And, of course, Huxely is still (ever) in-development. Aside from those two, though … there’s just not much movement on that front anymore. Not surprising, given what’s happened in the past.

Without a big shakeup, I don’t see MMOs taking the world by storm on any platform this year or even in 2009. Someday there will be a big console MMO, though. One of these days we’re going to see a persistent online gameworld crawl to the top of the charts and take on the big boys with a controlpad. I’m laying odds that Sony’s going to have the lock on it. In the meantime, Microsoft, can you stop wrecking stuff up? Geez!

5 Comments so far

  1. TickledBlue April 12th, 2008 7:05 pm

    Microsoft seems to have lost the plot in more than just the MMO arena. Vista is certainly not a smashing success, games for windows live came to the party far too late and charges for what other better services give for free. I think, that as a company they have reached that stage in their life cycle where they either need a serious shakeup and re-organization in order to remain relevant in the market or they will die a slow shambling death as other younger or more savvy companies take their place.

    As to MMO’s on consoles, I’m really not sure how I feel about it. I wasn’t happy with how Bethesda cosolized (new word alert) Oblivion even for the PC version - not that it can’t be done well but I think a lot more effort has to go into making a good console experience.

    The other side is the limited life of the console. An MMO that takes 4 - 5 years to develop and then goes onto a console that has a set life before the next generation comes out is a risky proposition.

    This could be different in a marketplace that seems to be moving away from subscription based payments (in fact I think that for an MMO to be successful on a console you’d almost need to have no subscriptions - I’m imagining an awful future for the 360 where not only do you have to pay for your gold account but also pay a monthly MMO sub).

    I also worry about the average Halo 3 smack talking player wandering into one of the worlds I play in and destroying the experience with their greater internet f&^kwad behavior (I know these people exist on the PC as well - but I tend to find it much easier to encounter them on the consoles). The console experience would need to be carefully tuned to funnel these players with their own kind while allowing those of use with the ability to think before we speak to enjoy the game without encountering them.

  2. Tinman_au April 12th, 2008 7:51 pm

    Try holding this thought and go through the list again Michael: Microsoft’s core business is enterprise/corporate.

    This fact colours their entire business (it even explains Vistas lackadaisical start in life, but that’s off-topic here really). Microsoft has some very smart people working for it, and that extends in to MGS, but Microsoft the company just doest “get” gaming as a whole.

    Here’s an example: Live to Microsoft is a corporate strategy to get “MS” into the living room. They want people downloading (read: buying) media from them directly and to “own” the living/lounge room. The fact that you can use it to play games over was just a side effect, the core of Live (from a MS perspective) is media distribution, sales and subscription income.

    This is the core of the situation at the moment with Blizzard a success, Sont doing ok and Microsoft is a failure in gamespace: Blizzard are gamers that got into business, Sony is corporate, but their focus has always been consumer, not enterprise and Microsoft is business trying to get into gaming…

  3. Tinman_au April 12th, 2008 7:53 pm

    Should have proof read before hitting the button :/

    This:

    “Sont doing ok and Microsoft is a failure in gamespace”

    should read this:

    “Sony doing ok and Microsoft is a failure in MMO gamespace”

  4. cyanbane April 12th, 2008 9:34 pm

    MS doesn’t create. They buy.

    Once they have a keyboard and mouse combo (I honestly think this is what holds them back) then they will buy market share with WOW on 360 or something to that nature (if it already isn’t happening).

    Never underestimate MS and their ability to bank roll. They have the time, leverage and money to chip away at an industry very slowly, but gradually getting better. If you would have told me 5 years ago MS would have a great RPG console, better than the current Sony console I would have laughed. Instead now I am loving mass effect, lost oddessy and blue dragon, although not my style of rpg, was very well done.

    Sony is behind on console online infrastructure, I honestly hope they are not so far behind as not to give MS any competion (which of course is great for us game purchasers) but MS is really thinking ahead with the 360, just look at how far XNA has come in a year. Hell, if I had the hands and manpower I COULD create the next best MMO on the 360 and spread it around the net by myself.

  5. MMOG Nation » Trackback May 1st, 2008 12:33 am

    [...] post a while back about Microsoft and Sony’s duel over console MMOs has reappeared on CMP’s network, polished up a bit and wearing a bowtie. Make sure to read [...]

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