Dec 24

Why NCsoft Closed Tabula Rasa

Category: NCSoft, TR

trtowerWe all know why NC decided to closed TR, there’s no deep mysteries there: not enough people. Too much money spent, too little reward, and embarrassment all around for what turned out to be a bad call on the Garriott brothers. Who could have known? Two years ago when I wrote about Richard’s ‘post-relaunch’ talk at GDC everyone was entirely optimistic, and I even though it had a chance as of the end of 2007. So, the reasons behind NC’s closing decision aren’t obscured.

What is obscured, or was for me at least, was the context. The conditions under which they made that decision. The realities of the rest of the world vs. our little bubble of online gaming here in the states. Within that bubble I float in a particularly small subpocket of like-minded, passionate gamers with a love for all things online. The context around me is frustration, annoyance, and generally surly attitudes about what we see as the abuse of a perfectly valid community.

Enter Rossignol. I’m reading through his book, This Gaming Life and loving every minute of it. It’s like he’s writing specifically to me, something I don’t tend to be ballsy enough to think. But his look into the industry I’m adjacent-to-but-not-a-part of is thrilling. More thrilling is his writing about the crafthouse I am a part of, Game Writers Local 304. His views of the medium, its potential, and the potential of writing about the medium are all – frankly – a little overwhelming. Anyway, go read it. Great book.

I bring up the eminent UK writer and his tome because they gave me crystal-clarity understanding of NCsoft’s decision, all thanks to a few throwaway sentences in the book’s second chapter. Entitled ‘A Gamers’ World’, it’s all about his time in South Korea. He wrestles with his time, trying to understand the differences between gaming culture here and the pervasive rule of PC gaming/PC cafes there.

“I took a few minutes to watch a show that pitted young gaming couples (who had met through playing Linage II) against each other in a virtual battle arena. The smiling young Koreans commanded their sword-toting magicians with enviable proficiency … The winning couple were rewarded with a holiday to a very real beach somewhere in Thailand, and the pair cooed with delight as their spoils were revealed.” (”This Gaming Life, pg. 60.)

So take this in: In Korea Lineage II (made by NCsoft) is so popular there is a dating show whose contestants are entirely drawn from the ranks of its playerbase. Millions of people play the game, and it has the cultural cachet to merit a mainstream television show.

trfireworldNow, turn and regard Tabula Rasa. A sci-fi ’shooter’ with confused controls, a genre people just don’t respond to all that well, millions of dollars required for development, a figurehead that is widely regarded as distant and detached, and an increasingly-small playerbase. I’ve heard numbers like 30,000 player bandied about, though I have no way of knowing what the validity of those figures are.

Both of these games are made by the same company. If in one hand you’re holding a cultural icon with millions of players, and in the other you’re effectively holding a game with negative subscriptions … what would be your reaction?

I’m not saying it was right. I’m not saying I agree. But I think … I think … I understand. And that’s important too, regardless of what side you fall on.

3 comments

3 Comments so far

  1. p@tsh@t December 24th, 2008 12:13 pm

    Living on the inside of the evil corporate world, let me throw out one more possible piece of the puzzle– the interplay of accounting rules and the global economy.

    NCSoft is a public company and they obviously overspent on RGTR. From what I’ve read, they effectively paid for 2 AAA titles and in the end got less than one.

    Investors are used to hearing bad news these days and are not unduly beating up companies’ stock prices for dismal performance in light of current conditions.

    When there is a giant downdraft going on like now, many public companies will take the opportunity to sweep their financials clean of underperforming assets in order to leave them poised to report better performance in subsequent periods.

    Taking the charge off when the entire sector or ecomomy is being hit will not likely result in the company’s being punished in market. Making the decision in 2008 to discontinue operations likely will allow NCSoft to take the hit in 2008.

    As a result, NCSoft will have a leaner balance sheet going forward and no earnings drag in 2009 and beyond related to the game which will allow NCSoft to show better performance in the future.

    Its not just companies like NCSoft either. I suspect you’ll see many once in a lifetime balance sheet flushes reported across all industries.

  2. Darniaq December 26th, 2008 6:34 pm

    I personally feel TR was victim of inertia. The first version wasn’t well enough received to continue it, but the amount of effort and ego that went into it needed to be assuaged. It would have looked bad for many people if on the heals of Destination not having much success with L1 and L2 in the U.S, they also closed down the one game the creator of the Ultima franchise itself had any hand in.

    After the reinvention of the game, it was all downhill. They never really hit their stride as far as I’m concerned. But it was allowed to continue because even at that point people didn’t get the quantum shift that was WoW. They were comfortable with whatever success they got because “in a world without WoW”, they would be “fine”.

    Welp, there ain’t no world without WoW. And as we’ve seen with a bunch of titles that have launched since 2004, being good enough to launch isn’t good enough for sustainable success.

    And so goes TR. Onto this list it goes: http://forums.f13.net/index.php?topic=15095.0

  3. MMOG Nation » The Best of MMOG Nation 2008 January 1st, 2009 1:42 pm

    [...] my visit to SOE Austin, and a bunch of conferences besides. I came to some realizations about why Tabula Rasa was closing down, and spoke again about the problem of bewildering content amounts in MMOs. Moria well and truly [...]